BRCC PHILANTHROPY

Black Rifle Coffee Company (BRCC) is committed to supporting veterans through their philanthropic efforts, and this year, they have achieved significant milestones. Thanks to the contributions of their loyal customers, BRCC has donated over 61,000 bags of coffee, ensuring that every purchase made either online, in-store, or at one of their outposts, directly contributes to veteran causes. These efforts have resulted in more than $2 million in donations, reflecting the strong connection between BRCC’s community and its mission to support veterans.

Through strategic partnerships and focused giving, BRCC has also partnered with Born Primitive to support veteran-focused initiatives. The company’s commitment to veteran health is demonstrated through their support for programs such as veteran medical debt forgiveness, which has reached nearly $35 million. These efforts are only possible because of the ongoing support from the BRCC community.

In addition to its financial contributions, BRCC continues to engage in hands-on philanthropy, organizing various events throughout the year. One such event is Cowboy Christmas, which will be held at the Las Vegas Convention Center from December 5 to December 13, 2025. This annual holiday expo, attended by over 300,000 people, will feature BRCC’s mission-driven presence, showcasing their commitment to veterans and the broader military community.

Another notable event is the Travis Manion Foundation Tailgate at the Army-Navy Game in Baltimore, Maryland, on December 13, 2025. This event supports the foundation’s mission to honor fallen heroes and empower veterans and Gold Star families. BRCC’s participation at these events helps elevate the awareness of veteran causes and ensures that veterans are supported in every possible way.

BRCC is also involved with the Boot Campaign’s “Seasons of Service,” a nationwide initiative taking place from December 2 to December 6, 2025. This event encourages volunteers to help wrap, package, and assemble gifts in Grapevine, Texas, aimed at alleviating the stress and financial burdens on military families. The Boot Campaign’s efforts to deliver carefully curated gifts and services to veterans and active-duty military families reflect BRCC’s ongoing support of those who serve.

The company is also engaged in initiatives aimed at fighting cancer and improving veterans’ health. Through a partnership with the HunterSeven Foundation, BRCC is taking part in the “FCK CANCER Happy Hour” event in Las Vegas, which will focus on raising awareness of cancer risks among veterans, along with offering on-site testing and providing critical resources to combat preventable cancer deaths. Additionally, BRCC is joining forces with Project R3con, which works to advance regenerative care for Special Operations Forces suffering from complex neurological injuries. This collaboration will be highlighted through a Happy Hour event at the SHOT Show in Las Vegas, where BRCC will help raise awareness about the importance of medical innovation and recovery for veterans.

On a broader scale, BRCC’s ongoing support of Helping A Hero, which provides specially adapted homes for severely wounded veterans, underscores the company’s deep commitment to restoring independence for those who have served. In 2026, BRCC will also support the Star-Spangled Babies event in Frisco, Texas, in partnership with Operation Homefront and the Dallas Cowboys. This baby shower event will honor military families and provide much-needed resources for military moms.

BRCC’s commitment to veterans is unwavering, and they continue to create opportunities for their community to make a tangible impact. Through each event and initiative, BRCC reinforces its dedication to veterans, ensuring that those who have served receive the support they deserve. With a focus on veteran health, welfare, and empowerment, BRCC is committed to making a lasting difference in the lives of those who have given so much to their country.